The Source |Jay-Z Is Adding Fitness To His Growing Portfolio By Investing Into Lit Method


Jay-Z is adding fitness mogul to his growing portfolio. Hov has invested in Los Angeles-based fitness company LIT Method through his venture capitalist firm Marcy Venture Partners.

LIT Method, founded by Justin and Taylor Norris, specializes in low impact, high-intensity training using their Strength Machine. 

The machine is an all-in-one water rower, Pilates reformer, and resistance band training system that offers more than 500 low-impact exercises including rowing, barre, strength training, physical therapy, and Pilates, according to the company.

The company focuses on low-impact training (hence, the name), eschewing weights, running, and jumping for rowing, resistance training, and pilates methods. 

LIT Method is Jay-z’s second investment in connected fitness in the last half-year: In November, tennis superstar Novak Djokovic joined Marcy Venture Partners to invest in CLMBR, a connected climbing machine, and workout class company.

Like Peloton, which has a partnership with Jay-Z’s wife Beyoncé, LIT offers a pricey product — the rowing machine costs $1,750 — and a $25 monthly subscription for streamed classes.





Source link

The Source | Baby Keem Resurfaces with “No Sense” Release
The Cult Classic ‘New Jack City’ Soundtrack Turns 30 Years Old!
Mark Cuban’s Dallas Mavericks Will Be First NBA Team To Allow Fans To Use Dogecoin For Purchases